project

“Cyberpunk SMG on neon background” – MidJourney V4

the brief

We are a blockchain gaming start-up looking for a skilled Digital Lead to help streamline our brand offering and design. We are seeking an individual who can bring their expertise to help us develop a clear brand position, design our brand guidelines, curate our brand and art style for our pilot game AimBots, design our company website, and consult on further brand reach.

deliverables:

  • Develop a clear brand position, taking into account industry trends, customer needs and our unique value proposition
  • Design our brand guidelines, including logo design, typography, colour palette and usage guidelines
  • Curate our brand and art style for our pilot game AimBots, ensuring that all visual assets align with our brand and vision
  • Design our company website, ensuring that it is visually appealing, easy to navigate and optimised for conversions
  • Consult on further brand reach, providing guidance on social media strategy, content marketing and influencer partnerships

desktop vibes

Vidya.OS is the home where users can launch all of Vidya’s games and apps. Represented as a retro desktop, users can customise their experience with themes and background images.

fabricator

The Fabricator is a tool used for crafting in-game elements, and it can be utilised throughout the entire Vidya ecosystem.

To demonstrate the capabilities of the Fabricator, I created an NFT collectible game inspired by Little Alchemy. Users start with basic elements such as fire, earth, wind, and water, and then combine them to discover new elements.

Combinations needed to uncover new elements are kept secret until discovered and can only be revealed by using the UI and dropping items from a connected wallet.

In total, 120 different elements with varying levels of rarity can be discovered.

AimBots

Set in a future where humans no longer exist the AimBots wager against factions of other inter-galatic bots searching for a precious mineral called Vidya.

AimBots is the flagship game on the Vidya ecosystem, a fast-paced FPS that allows users to wager their Vidya in intense online battles.

I worked across all aspects of the game’s art design including the background lore, level design, game UX/UI, key art and website materials.