About
I’m Josh Griffey
I’m a London-based Senior Product & Interaction Designer with over 21 years crafting digital products, with a particular interest in how software and physical devices work together.
I turn complex user stories into intuitive experiences, using rapid prototypes on real devices to challenge assumptions and refine interactions. My work spans healthcare, entertainment, charity, sport and travel.
Today, I use AI-assisted development to bring designs onto real devices. I direct specialised agents, define core screens and design-system foundations, and review implementation for consistency, readability and unnecessary complexity. I retain responsibility for design and code quality, seeking engineering input when work falls outside my knowledge.
Since January 2026, I’ve been designing and building a sailing app to help people navigate qualifications, log experience and find opportunities to get on the water. It is currently in development.
I’m looking to join a lean startup, contributing across design, prototyping and frontend development.
When I’m not working, you can find me pursuing my other passions, from exploring the great outdoors through sailing, skiing, skateboarding and rock climbing.
experience
Designing and building a sailing app; currently in development.
Led development of an internal training system for Vertex, supporting ATC onboarding for gene therapy.
Founded an iOS travel-guide product and led a team of four across strategy, UX, UI and development.
Supported strategy and led design and build with a team of five for Nicorette.
UX and UI design across in-house clients.
Design support during a busy pitch period.
Freelance design work.
Led a creative team of five delivering Coca-Cola campaigns and social projects.
Lead creative for Xbox and Colgate, with work for Bombay Sapphire and the Premier League.
Design and campaign work for Red Bull and games clients.
Social-media design work for adidas and Baumer’s.
Separate freelance placements following the permanent role.
Freelance campaign and social design placements.
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what I bring
Relative focus across my offering
- Product design100%
- Interaction100%
- Prototyping85%
- Design systems75%
- AI-assisted dev65%
what others say