project

the brief

Nicorette is a leading brand in the smoking cessation industry, providing nicotine replacement therapy (NRT) products to help smokers quit. The company is seeking to create an innovative solution that incorporates the latest technology to help users give up smoking. The proposed solution will be a mobile app available on iOS and Android platforms, coupled with a connected vape that delivers nicotine in a controlled and safe manner.

deliverables:

  • Conduct user research to identify the needs and behaviours of users
  • Develop insights that inform the app features and functionality
  • Develop a comprehensive strategy that outlines the goals, objectives and tactics for the app and vape
  • Develop wireframes and prototypes that illustrate the app’s and vape’s user interface and experience
  • Develop a visual design that aligns with the Nicorette brand and appeals to the target audience
  • Conduct usability testing to ensure the app and vape meet user needs

understanding the user

As part of the project’s discovery, we conducted 36 research interviews with individuals who wanted to quit smoking or maintain a smoke-free lifestyle. A mix of ages and genders participated in the co-design sessions and helping to steer the app’s functionality.

a custom quit journey

Focus groups were asked to order their goals to help gauge their preferred quit smoking journey. These interviews helping to inform the development of personalised interventions within the app.

small steps, big changes!

Alongside NRT, research was conducted to identify other appropriate behavioural change strategies.

Several approaches, such as cognitive-behavioural therapy (CBT), habit reversal training and social support were identified as being useful. We ended up opting for a combination of the above, with an emphasis on Dr. BJ Fogg’s thesis on ‘Tiny Habits: The Small Changes That Change Everything’, which explores how to make lasting changes by starting small and celebrating wins along the way.

UX

Full user flows and copy correct wireframes were required and created for each sprint.

UI

All views and components were designed and packaged for the in-house development team.