project

“Realism compass camera on a plain background” – MidJourney V4

the brief

Seekers Guides is a new platform that enables content creators to create and sell video guides. We’re launching with a focus on travel, but plan to expand into cooking, sports and other creative sectors in the future.

deliverables:

  • Brand styling that captures the spirit of adventure and exploration
  • Full UX wireframes to ensure the best user experience
  • Pixel-perfect UI design for all views and pages
  • Social network setup and content strategy to engage and attract users
  • Tone of voice that reflects our brand’s personality and values
  • Promo videos to showcase our platform and attract content creators
  • Campaign ideas to drive engagement and increase sales
  • Onboarding process and materials for content creators

who are the Seekers

Seekers enjoy exploring and sharing knowledge through vlogging. Exceptional creators are hand-curated and invited to become verified Seekers, with the ability to monetise their content further through sellable guides on the platform.

why travel?

$ 0 bn
estimated value of the total global travel market by 2027
0 %
year-on-year growth for YouTube travel related searches
0 m
searches for travel related content on YouTube per month
0 %
of the 106 million are in the middle of their buyer's journey

how does it work?

Verified Seekers can package their videos of an area they’ve visited into a sellable guide. Guides provides contextual details of the places and things seen within the videos, giving their audience all the information they need to replicate elements of the trip. 

trip planning

The app also acts as a simple to use trip planner for both users and creators, allowing them to easily convert their travel plans into sellable guides once they have visited an area.

publish as a guide

Seekers can create guides from scratch or publish their plans as guides once they’ve visited an area and added video/s and video highlights to their plan. 

Example travel vlog BALI by Doyoutravel