South West Trains rebrand


I worked on the rebrand and led the web design for the new and improved South West Trains. Working across desktop and mobile I worked closely with the UX team at Zone to get the best user experience nailed for the end user when it came to booking train tickets. Following on from that I worked directly with SWT to help them come up with a new look and feel for the email marketing campaigns.

Once the rebrand was completed South West Trains needed help realigning all their brand collateral to the new styling. I worked with them directly to achieve this across print and digital.

Not only did I help them with their brand alignment but also with their tone of voice and for several months came up with and wrote their copy for the monthly emails.

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