EMIRATES TAKING FOOTBALL TO 35,000ft
Emirates wanted to strengthen their relationship with football with a campaign to run before and during their sponsorship of FIFAs 2014 Word Cup.
Football is emotional, win or lose, tears are shed but either way you and the thousands of other fans were together, football brought you together.
And just like football - Emirates brings people together.
TOGETHER IN YOUR TEAM COLOURS
We'll run a global targeted print campaign, showing subjects wearing the countries colours (where the ads are placed) highlighting the fact that both football matches and travelling with Emirates - brings people together.
EMIRATES BRINGS TOGETHER THE WORLD XI
We can't just say Emirates brings people together, we have to prove it! So we'll run a campaign across social media to find the Worlds top XI football players.
They'll be selected based on their skill and bios submitted. Those selected will become part of an exclusive team, representing Emirates at the 2014 World Cup. We'll fly them to Brazil on a special Emirates 747, where they'll play games against local teams and produce continuous content for social media throughout the finals.
Football is all about bringing people together. Emirates and myself are dedicated to finding the world top XI - have you got what it takes?
- Pele (Ambassador, World XI)
THE HIGHEST GAME OF FOOTBALL EVER PLAYED
To gather some great PR buzz we'll kit out the plane used to fly the World XI to Brazil with a football pitch. We'll stream the sky high matches and live tweet the commentary as our World XI make their way across the Atlantic.